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The doors and windows exhibition of Munichi in Germany

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  • Time of issue:2022-01-13 16:30
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(Summary description)

The doors and windows exhibition of Munichi in Germany

(Summary description)

  • Categories:Company news
  • Author:
  • Origin:
  • Time of issue:2022-01-13 16:30
  • Views:
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上海杰思工程实业有限公司

Exhibition Profile:

BAU is the world’s leading trade fair for architecture, materials and systems, which has been held once every two years in Munichi New International Exhibition Center since 1975. BAU is the largest exhibition in the building industry of Europe. The sponsor of BAU is MMG, one of the five largest exhibition corporations in Germany, and owns a series of world-renowned brand exhibitions and first-rate modern exhibition centers in Europe.

Exhibition Review:

BAU has been successfully held for twenty times. In 2013, about 2,060 enterprises from 41 countries attended BAU, which attracted 235,000 visitors and occupied an area of 180,000 square meters. In 2011, BAU attracted 238,000 visitors, making a new record with the visitor growth rate of 12%. It is the largest and the most important exhibition that develops the building industry into a new level, it is also remarkable in the aspect of global engagement: there were about 60,000 visitors from outside Germany in BAU 2011, with the increasing rate of 25% from 18% in 2009. Another obvious increase lies in that proportion of attended planners and architects accounted 22% this year, and reached more 50,000 professional visitors in absolute quantity. In 2007 BAU, there were 2,046 enterprises from 44 countries attended, an exhibition area of 180,000 square meters and 210,000 visitors, in which there were 36,000 visitors from 146 countries outside Germany. Chinese exhibitors were highly reputed by visitors in bathroom ceramic accessories, doors and windows & floors, glass and hardware, and new building materials.

Market Background: In Germany, the market of decorative building materials is not only a supermarket for building materials and decorative accessories in the conventional sense, however, the product scope extended continuously over years of management. In the current market distribution of decorative building materials, the area for building and decorative products accounts for about 53.5%, the area for horticultural products accounts for 28.8%, and the area for building materials and timbers accounts for 17.7%. Products of  large-scale markets cover home decoration materials, building materials and horticultural products. Now, the market competition of Chinese building materials is very fierce, and it is urgent for all enterprises to develop overseas market. However, they should make some efforts to produce the mainstream products in German market and European market in true sense. Chinese enterprises should not only stress on low price of products exported to Europe, but more on product quality and sales services. In addition, they should take advantage of current marketing network and publicity channels by creating a good cooperation relationship with local importers, conduct market promotion continuously, and create their own brands. After 10 countries in Eastern Europe joined the EU, Bulgaria, Romania, and Croatia were listed into 2007 candidates. As the political and economical situations of Bosnia and Herzegovina and Serbia become stable gradually, and Russian and Chinese markets are further opened up, more chances are brought to overseas development of German retail enterprises of building and decorative materials, but also more challenges to Chinese building materials enterprises! Therefore, attending BAU is a great chance to broaden the horizon and improve brand position.

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